Importance Of Post Purchase Experience For e-Commerce Business
Customer perceptions of your brand are crucial in determining whether or not they will buy from you again. Consumers now have more power in their relationships with brands than ever before; they have more choices than ever before, they can organize themselves into interest groups via social media, and they can openly confront brands via online reviews. The way a consumer reacts after they have completed the checkout process is known as Post-Purchase Behavior . In the era of eCommerce , brands must ensure that customers have a great post-purchase experience. It shows whether their service satisfied the wants and expectations of their customers, whether they will return to the brand in the future, and whether they would suggest the product or service to others, such as friends or family. It is critical to provide a powerful brand experience that matches the specific demands of customers after they have made a purchase in order for them to feel confident and reassured. For each suppor...